January 2007
Morrisons - "Seafood Retailer of the Year"
Morrisons triumphed at the 2006 Retail Industry Awards, collecting the prestigious title "Seafood Retailer of the Year". 
The Retail Industry Awards are recognised as the premier awards event of the year.
The award recognised Morrisons’ passion for providing customers with the best seafood available and on winning the award, the judges praised the company’s prominently positioned in-store fish counters and customer interaction.
Here are the reasons why the judges voted Morrisons Seafood Retailer of the Year:
- Unique,skilled in-store fishmongers, setting them apart from the competition
- Traditional style fish counter takes pride of place in every store.
- A dedicated and knowledgeable fish buying team, which is second to none
- Best quality fresh seafood available
New Product Launches
This month saw the introduction of two “Eat Smart” products; oat coated mackerel and prawn cocktail.
The "Eat Smart& prawn cocktail consists of cooked and peeled Atlantic prawns in a reduced fat seafood dressing that contains 50% less fat compared to the standard Morrisons prawn cocktail.
Oat coated mackerel is our second "Eat Smart" product to launch with Morrisons. This product is labelled "Eat Smart" because mackerel is naturally high in Omega-3. The mackerel fillets are coated in a crispy lemon and pepper breadcrumb with added oatmeal.
Training Round-Up
2006 was a good year, during which we have added 2 more Chartered Institute of Environmental Health accrediated training programmes, bringing our total to 7. These are Principles of Control Substances Hazardous to Health, which is a foundation course and Hazard Analysis of Critical Control Point in Practise which is an advanced course, and we now offer test papers in Lithuanian and Polish.
Over the year, we have achieved overall pass rate of 95%. Intermediate Food Safety, Intermediate Hazard Analysis and Manual Handling each maintaining 100% pass rate. In Intermediate Food Safety, 5 out of 12 candidates gained Credit Passes.
